Business Plan Essay Example | Topics and Well Written Essays - 4500 words

Business Plan - Essay Example The Meals on Wheels meals shall be ordered one day ahead by parents through the online website which the company shall equip with an e-commerce capability for transaction. The meal choices shall include specialty meals for children of families with particular constraints based on health conditions, religious affiliation, culture and social or moral convictions (e.g. the case of vegetarians).In the future, the company hopes to expand to other geographical areas where it could set up business. It also aims to extend their services to other segments of the population such as high school students, office workers, and the ill or aged individuals who have mobility problems and therefore could not prepare their own meals. Presently, the firm must first establish operations with focus on quality, reliability, and value for money. This business plan lays out the details of the proposed company’s operations, its marketing, operational, financial, and strategic management of the business , in an effort to determine its feasibility or non-feasibility. Table of Contents 1.0Mission Statement 6 1.1Goals 6 1.2Business Vision 6 2.0Core Business Concept 6 2.1Secondary Business Concept 7 2.2Future Business Concept 7 3.0Key Success Factors 7 4.0Key Business Objectives and Associated Strategies 7 5.0SWOT Analysis 9 6.0Marketing Plan 10 6.1Marketing Plan Goal 10 6.2Industry Information 10 6.3Customer Profile 11 6.4Customer Buying Motives 12 6.5Market Size 12 6.6Growth Potential 12 6.7Competition 14 6.8Marketing Strategies 15 6.8.1Product 15 6.8.2Pricing 16 6.8.3Placement 17 6.9Advertising and Promotional Plan 17 6.9.1Promotional Objective 17 6.9.2Promotional Strategy 17 6.9.3Total Promotional Budget 18 7.0Service Plan 18 7.1Service Plan Objectives 18 7.2Current Service Plan 19 7.2.1Identifying customer needs 19 7.2.2Quality control 19 7.2.3Customer feedback loop system 19 7.3Industry Benchmarks 19 7.4Future Service Plan 19 7.5Service Costings and Gross Margins 20 8.0Operational Plan 20 8.1Operational Plan Objective 20 8.2Immediate Operatio nal Plan 20 8.3Future Operational Plan 20 9.0Legal Structure 21 10.0 Business Premises 21 11.0 Insurances 21 12.0 Staffing Arrangements 21 12.1 Projected Cash Flow 22 12.2 Profit and Loss Statement 22 12.3 Balance Sheet 22 13.0 Timelines 23 References 24 Meals on Wheels ® Business Plan 1.0 Mission Statement The proposed enterprise, which shall be called Meals on Wheels ®, aims to provide nutritious, safe, delicious and affordable lunches to elementary and high school students in their schools. 1.1 Goals To accomplish its mission statement, Meals on Wheels ® will seek to achieve the following goals: To deliver safe and nutritious lunches that children will want to eat, at affordable prices To earn a fair and reasonable return on investment for the business To set the standard for food providers specifically for children in terms of safety, nutrition, appeal, and reliability. To provide avenues for gainful employment of individuals, particularly women, who shall work in Meals on Wheels kitchens, and income for accredit suppliers working from the home To serve society by extending assistance to parents in assuring the proper care and health of their children 1.2 Business Vision 2 year vision: Serve lunch to elementary and high school children in at least one major city and nearby suburbs 5 year vision: Extend lunch