Competitive Analysis Essay Example | Topics and Well Written Essays - 500 words

Competitive Analysis - Essay Example Apple’s growth is mainly due to social factors. Currently, people are ready to explore new trends in technology due to limited time for leisure, changes in how people live or work, and the internet has become a way of life. People need devices that will enable them to shop online, attend lessons online and also play games online (David, 2010). Technologically, apple first developed the tablet, but other companies introduced the product later. However, most of these companies have withdrawn their services due to high competition and demand for continued innovation. Currently, only two companies dominate this market and they include Apple and Samsung. These two companies face continued court cases regarding patent infringement. Therefore, it is upon Apple and other companies involved in tablets production to continue innovating and coming up with new products so that they can remain in the market. This is because with the current rate of technological advancement, it may not be certain that tablets will remain forever, or a new product will come into the market (David, 2010). Various competitive forces that have positively impacted on the organization are introducing new devices before any of its competitors can do so, maintaining its I-culture as the brand name, and low price strategy. Based on the market and the industry, there is an exceptionally high competitive rivalry between suppliers as the market is highly volatile and any entrant can penetrate the market and gain a large share or loss. However, Apple has the upper hand in staying strong in the market regardless of the high rivalry between suppliers. Apple currently enjoys a large market share than Samsung, which stands at more than 80%. On the other hand, Apple is a unique brand both on its design and software. Apple uses its own operating system while Samsung uses android, which is similar to other